Features

Built for real practice,
not just roleplay.

Every feature in RoleLab was designed around one idea — the gap between knowing and doing. Here's how we close it.

Persona Library
All Personas
My Personas
Shared
AJ
Anjali Joshi
VP Procurement · TechCorp
Sales Evaluation Hard
Analytical decision-maker. Resistant to unproven claims. Responds well to data.
MR
Marcus Reid
Hiring Manager · Helix Co
Interview Medium
Fast-paced interviewer. Values concise, structured answers and cultural fit.
PS
Priya Sharma
Senior Manager · Stratum
Manager Training Easy
Empathetic leader. Focused on team growth. Open to feedback and dialogue.
Create Persona
Persona Builder

Design AI characters your team will actually believe.

Every great practice session starts with a believable character. Build detailed AI personas with personality traits, communication styles, and difficulty levels that match your real-world scenarios.

Rich character profiles — name, role, company, backstory, goals, and communication style
3 difficulty tiers — Easy for beginners, Medium for growth, Hard for high-stakes prep
Persona library — Build once, reuse across your whole team or share with your organization
Language-aware personas — Each persona can be set to respond in a specific language or adapt to the user's input
Roleplay Builder

Set the criteria. Set the weights. Let the AI handle the rest.

RoleLab puts you in control of what gets measured — and how much. Choose your soft skill criteria, dial in the weightage for each, pick the conversation language, and hit start.

Custom soft skill criteria — pick from our library or create your own (clarity, empathy, persuasion, etc.)
Weighted scoring — assign importance to each criterion so the final score reflects your priorities
Language selector — choose the conversation language per scenario independently
Scenario context — add background briefing and objectives that shape the AI's behaviour
Create Roleplay — Step 2 of 3
Soft Skill Criteria & Weights
Total weight must equal 100%. Drag to reorder.
Clarity of communication
30%
Empathy & active listening
25%
Persuasion & confidence
20%
Response pacing
15%
Conversation Language
EN
हिन्दी
ES
FR
IT
తెలుగు
+ More
Invite Team — Sales Roleplay #4
Invite by email
Team members
SK
Sana Kapoor
Sales Lead
Completed
RN
Rohit Nambiar
Account Exec
In Progress
ML
Marcus Leroy
BDR
Invited
Or share link
Invite & Collaborate

This is where RoleLab truly becomes a team tool.

Create a roleplay once and deploy it to your entire team. Each member practices independently, and you get a unified view of results — making it powerful for recruitment screening, team training, and peer coaching.

Email invites — invite candidates or teammates to complete a roleplay without needing to pre-register
Shareable links — embed a roleplay link in your hiring process or onboarding portal
Team dashboard — see who has completed, who's in progress, and compare scores side by side
Use for recruitment — screen candidates' soft skills at scale before the in-person interview
Deep Analytics

More than a score. A map to improvement.

After every session, RoleLab generates a detailed report that breaks down not just what happened — but why, where things went right, where they didn't, and what to do next.

Full conversation transcript with AI-annotated moments — flag hesitations, strong responses, and missed opportunities
Strength & weakness breakdown — know exactly what they do well and where to focus coaching energy
Recommended learning videos — curated resources matched to each weakness identified in the session
Weighted overall score — final score calculated using the exact criteria weights you configured
Progress over time — track improvement across multiple sessions with trend charts
Session Report
Overview
Transcript
Learn
82
Weighted Overall Score
Clarity
88%
Empathy
91%
Pacing
64%
✓ Strengths
Strong opening hook that built rapport quickly
Excellent empathy when prospect raised concerns
Clear value proposition delivery
⚠ Areas to improve
Rushed responses during objection phase
Could leverage more social proof
Closing statement was too abrupt
📚 Recommended LearningView all →
Handling Sales Objections Without Panic
12 min · Matches: Pacing, Persuasion
The Perfect Closing Statement
8 min · Matches: Confidence
Session Report — Transcript
Annotated Conversation
AI
Hi, I only have a few minutes. What's this about?
SK
Hi Alex! We help sales teams cut ramp time by 40%. Worth a quick chat?
✓ Strong hook — concise, value-first
AI
Sounds like every other tool. What makes you different from what we already use?
SK
We're the only platform that supports 20+ languages natively including Indic scripts, and our analytics go 8 levels deep per session.
⚡ Good differentiation — could slow down slightly for impact
AI
That's actually interesting. Our team is multilingual. How does that work exactly?
Conversation History

Read the whole story, not just the ending.

Every word of every session is captured and annotated. See exactly where a response landed well, where momentum was lost, and what the AI detected in real time — all mapped to the conversation timeline.

Full turn-by-turn transcript with timestamps and speaker labels
AI annotations per message — highlighted moments where criteria were met or missed
Manager review mode — managers can read, comment, and coach directly on the transcript
Exportable — download sessions as PDF for offline review or compliance records
More Capabilities

Everything else that makes RoleLab complete

Real-time nudges

Subtle in-session coaching tips while you're mid-conversation — without breaking your flow.

Team leaderboard

Rank team members by score, sessions completed, or improvement rate. Healthy competition drives results.

20+ native languages

Hindi, Telugu, Tamil, Marathi, Spanish, French, Italian, German and more — with full cultural awareness.

Role-based access

Admins, managers, and learners each get the right level of access to create, assign, and review sessions.

Enterprise security

SSO, data encryption at rest and in transit, GDPR compliance, and dedicated tenant options for large orgs.

API & integrations

Connect RoleLab to your existing LMS, ATS, or HRIS. Webhooks and API available on Enterprise plans.

Try it free

See what your team is really capable of.

Start with a free account and build your first persona and roleplay in under 10 minutes.

Free for teams up to 5 · No credit card · Cancel anytime